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励志职场英语故事:了不起的18岁女学生CEO创业记

来源::网络整理 | 作者:管理员 | 本文已影响

  the ceo is going to be late for class.

  这位首席执行官上课要迟到了。

  megan grassell founded her teen-targeted underwear company, yellowberry, at 17 and now, as a high-school senior, she is trying to juggle a very full schedule of classes, extracurricular activities, and running a burgeoning business. "to say it's taking over my life is a very small way to put it," grassell laughed during an interview with fortune. "but i love it."

  梅根格拉塞17岁时创立了一家名叫yellowberry的少女内衣公司。她现在是一名高中生,课程繁忙,课外活动丰富,同时还要运营一家快速成长的企业,忙得不亦乐乎。在接受《财富》(fortune)采访时,格拉塞笑着说:“这种忙碌的状态占据了我的整个生活,但我很喜欢。”

  it was during a trip to the mall with mary margaret, her younger sister, that inspiration struck: "i was shopping for bras at the mall with my mom and little sister, and we went to a bunch of different stores looking for a good first bra for mary margaret, but there was nothing. there were jogging bras or these very sexual padded, push-up bras. i kept wondering, where is the cute little bra in fun colors? i realized that it just didn't exist. about a week later it hit me: if no one else is going to do it, i'm going to do it. i'm going to make bras for girls."

  有一次,梅根与妹妹玛丽·玛格丽特一起逛商场,萌生了创办公司的想法。她说:“我跟我妈妈和妹妹在商场买内衣,妹妹正在发育阶段,我们想为她购买她人生中的第一件内衣,但是找了很多家店都没有找到。有些适合慢跑的运动内衣或是非常性感的带衬垫的托举式内衣,我就纳闷,怎么找不到色彩缤纷的可爱的少女内衣?然后我意识到,市面上根本就没有这样的内衣。一个星期后我突然想到,既然别人不生产这种内衣,那就让我来吧。我要为少女们制造内衣。”

  to fund her startup, grassell raided her savings: "i worked every summer since sixth or seventh grade. first pumping gas and then i bussed tables and waitressed at a place called nora's, which is a fantastic restaurant. i saved all of that and used it to get my product to the prototyping phase."

  创办公司需要资金,格拉塞花光了自己所有的积蓄:“从六、七年级开始,我每年暑假都去打工。最开始是在加油站加油,后来在一家叫nora's的餐厅当服务员,这家餐厅很棒。我把赚到的钱都存下来了,用这些钱使我的产品进入原型设计阶段。”

  while grassell throws around words like "prototyping" now, actually developing prototypes for her bras presented a steep learning curve for the teen. "going into this process, i had no experience. i don't even know how to sew! if i get a hole in my jeans, i'm out of luck, because i don't know how to fix it," said grassell. "there are a lot of things that have to come together in order for a bra to be made. sourcing the fabric was a challenge, finding out where to produce and who to work with. i didn't know about quantities or anything. i had to learn all of that."

  像“原型设计”这样的术语格拉塞似乎是信手拈来,但实际开发内衣原型对这个高中生而言是个不小的挑战,她需要快速学习很多东西。格拉塞说:“进入这个过程中,我没有任何经验,我甚至不会缝东西!如果我的牛仔裤破了一个洞,我只能自认倒霉,因为我不知道要怎么修补。制作一件内衣涉及许多方面,采购面料是一个挑战,此外还要寻找生产地点与合作伙伴。我对数量也没概念,一切都得从头开始学习。”

  to move from prototype to production, grassell turned to the crowdfunding site kickstarter. "the original goal was $25,000," said grassell, "and i raised almost $42,000, which was pretty exciting." it was also one of the most successful kickstarter campaigns ever for an underwear or lingerie startup, ever.

  为了从原型设计阶段转向生产阶段,格拉塞求助于众筹网站kickstarter。格拉塞说:“我本来计划筹集25,000美元,结果共筹集了42,000美元,非常令人兴奋。”这也是kickstarter有史以来为内衣初创公司开展的最成功的筹资项目之一。

  with the kickstarter campaign completed, grassell found a production facility through a contact in her hometown of jackson hole, wyo. the factory, which is in los angeles -- and was vetted by her mom who was in california during one of mary margaret's soccer games -- has a low minimum order amount, which is good for a startup, but can also grow to meet increasing demand as necessary, which grassell thinks is important. "if i get a phone call asking for a huge order, i will make that happen," she said.

  kickstarter筹资项目完成后,格拉塞通过家乡怀俄明州杰克逊城的一位联系人找到了一个生产工厂。工厂位于洛杉矶,梅根的妈妈在加州观看妹妹玛丽的足球比赛时顺道去考察了这家工厂。这家工厂的最低订单额很低,很适合初创企业,但在必要时也可以增加产量满足需求,格拉塞认为这一点很重要。她说:“如果我接到一个电话,对方要下一个巨额订单,我也能够完成。”

  that can-do attitude is what people expect from a ceo, but not necessarily from a teenaged girl. grassell admits that her age has been a challenge in doing business. "one of the biggest problems i had getting started was getting people to take me and my ideas seriously. i hope now they can see that i'm serious and that this is happening," said grassell, who comes across as a hybrid businesswoman: half rookie magazine editor savant tavigevinson, half spanx founder sara blakely. "i have a vision for the company. i know how i want it to grow, and i can't wait to see how it becomes established."


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